Social Media Management
What used to be a cool marketing platform for some hipster brands, has now become a fundamental digital platform for any business that wants to have an online presence. People from all walks of life use at least one form of social media. We are here to help you find and interact with your customers on all social platforms.
Our SM a la Carte Process
We offer full social media management services. Whether you need content creation, creative copy, scheduled posts, or ad management, we have a solution for you. Schedule a 30-minute free consultation and learn how our creative Social Media process can help your business grow.
Social Media Services
Social Media management is hard. You can no longer throw a few images here and there and hope for people to engage. You need to study your audience, to understand their deepest interests, and passions, so you know how to emotionally communicate your message.
This is, more or less, what we do around here. We begin by studying your business, your competitors and your customers. This way we can start building your perfect customer persona. Before we target anyone on social media with any form of content or copy, we want to make sure that our message will reach the largest percentage of people who can express interest in your business service.
Blasting content and hoping for user engagement used to work before when social media platforms had their organic reach doors open. But, as soon as the platforms started to monetize with paid ads, the organic reach was greatly diminished. Hence, now you have to pay for ads in order to test audiences and find out what content works and what doesn’t.
We try to minimize that cost by researching your niche, your current customer base, and your competitors before we spend any money on content creation.
By far the largest and most engaging social platform on the internet. Recent developments allow businesses to not only reach their customers on Facebook but built custom audiences through chatbots and pixels – allowing for a much better personal engagement.
Even though it is owned by Facebook, Instagram is used quite differently when it comes to social media marketing. When approached correctly, Instagram can easily become the number one social platform for brand recognition.
Disregarded by many, Twitter still has a solid user base of around 335 million people. When used the right way, Twitter can help your message get across quickly and build unparalleled brand recognition.
Youtube
Unlike popular belief, Youtube is not just the largest video search engine and platform, but also one of the largest social media platforms.
Pinterest is a peculiar platform, one that can deliver millions of page views, but no engagement. For this reason, it is not suitable for most businesses out there.
This is the social media platform that can help any consulting-type business or SaaS company to quickly gain brand recognition and awareness.
Social Media Expectations & Realities
As of 2019, there are 20 social media platforms with 200+ million registered users each. You can no longer ignore or delay marketing on these platforms because you risk falling too far behind your competitors.
Social Media is unique because it allows businesses to reach out to customers both organically and through paid or sponsored means. Working on both aspects simultaneously is essential in order to steadily increase brand recognition and customer reach.
We Offer Reports and Direct Access to All of Our Work
You get to see how and what we do at all times. We believe in full transparency.
Success Stories
Long Tail have practically become an extention of our marketing department. Their ability to adapt is unmatched – continuosly helping us with objective insights.
After 3 years of our own efforts, Nikola and his team got our most desired keyword to move from #9 to position #1 in Google and Bing in about 90 days.
Outsourcing key marketing components to an agency is so hard. But, Long Tail have done such an excellent job at becoming a part of what we do!