Marketing Automation Services
Less repetition, more creativity. Let us increase your operational efficiency by refining your marketing processes, reducing your staffing costs, increasing ROI, and measuring tasks and workflows in a way that allows quick and effective scalability.
Marketing Automation a la Carte Process
Schedule a 30-minute free consultation and learn how our MA process can help you grow.
What is Marketing Automation
In short, marketing automation is an improved process that manages multifunctional campaigns across different channels, automatically. With the use of machine learning and software integration tools, Long Tail helps relief Susan of some time-consuming and “not so much fun” tasks, such as adding customers to the CRM or database, writing emails, updating customer records, sending client reminder text messages, writing sticky notes, updating social media posts, and many, many more.
Marketing Automation Benefits
Reduce Staffing Costs
Systematically automating tasks, means less human hours to be billed. Also, our automations run 24/7 and do not require insurance or dental benefits.
Improved Accountability
Reducing human hours directly corresponds to fewer errors. Algorithms are punctual, do not make spelling errors, and execute tasks without ever tiring.
Channel Agnosticism
Marketing automation tools are channel-agnostic. They can be used in cross-marketing platforms without a long-term learning curve.
Increased Productivity
Marketing automation tools do not need coffee breaks. They help your team be productive 24/7.
Tracking and Monitoring
No more manually updating spreadsheets, excel files and sticky notes. Automation tools allow for records to be simultaneously updated across various marketing and CRM platforms while you sleep.
Higher Customer Satisfaction
“Keep your employees happy, and they will keep your customers happy.” – Marketing automation tools are always happy and ready to assist.
Increasing Customer Lifetime Value
Getting new clients is just as important as being able to retain your long-term valued clients.
Creative Thinking Space
Let humans do what they do best, creative thinking. For everything else, there is marketing automation.
Where Should You Begin
If you landed on this page, this means that you are already ahead of a lot of your competition. The latest marketing research shows that 78% of businesses have not yet implemented any kind of marketing automation.
You can start by identifying areas in your business that are slow, take too much time to complete, customers complain about, or cost you too much in human hours (staffing costs). Next, you can think about marketing areas that your business is lacking, such as automated social media posts, automated email sequences, simple yet crucial reminders, or even something as basic as a CRM (Customer Relationship Management) platform.
Regardless of where you are in the process, get in touch with us, and let’s figure this thing out together!
We Offer Reports and Direct Access to All of Our Work
You get to see how and what we do at all times. We believe in full transparency.
Success Stories
Long Tail have practically become an extention of our marketing department. Their ability to adapt is unmatched – continuosly helping us with objective insights.
After 3 years of our own efforts, Nikola and his team got our most desired keyword to move from #9 to position #1 in Google and Bing in about 90 days.
Outsourcing key marketing components to an agency is so hard. But, Long Tail have done such an excellent job at becoming a part of what we do!